Comm'Présence
Regular media communications, all year round
Analysis and strategy
The getting-to-know you phase:
about your company, product, image, positioning, your graphic identity,
and of course, your objectives.
Building your press communication strategy.
Creation
of your press kit (text editing & graphic design).
of your press releases (text editing and graphic design).
Press kit & press releases circulation
Wanted! brings you 20 years' experience in its field, as well as the privileged relations with media in French-speaking Europe
that go with it.
Added to that is a valuable asset of highly-effective databases, which are constantly revised and updated:
France
13,400 media files: offline press, online press and blogs, categorized by press category.
More than 95,000 journalist records, categorized by speciality.
Directory of freelance journalists: more than 2,800 journalists from the French written and audiovisual press.
Television: more than 2,800 broadcasts (categorized by theme), and more than 17,400 contacts in the audiovisual industry (categorized by topic).
Editorial planning: Wanted! has more than 24,000 editorial files, available
12 months in advance. This allows us to anticipate your communications
by
identifying themes with direct or indirect links to your product.
Switzerland, Belgium and Luxembourg
7,914 French-speaking journalists for Belgium and Luxembourg.
10,195 French-speaking journalists for Switzerland.
Aiming, but aiming straight
Multi-criteria selection according to press group, journalist category, department or audience profile. Our tools are highly sophisticated, and can only benefit our fully-customized approach.
All media channels are carefully selected to match the product profile and the tone of the message you want to convey.
Impact & results
Did your communication get noticed? Did the recipient take note of your message?
If yes, how many times? Did he show interest in specific aspects
by clicking on certain URLs in the press release?
And finally, was the information conveyed?
You'll discover the answers to all these questions and more.
Each communication will be followed by a detailed study of its impact, including the quantity and quality of coverage.
Comm'Présence : annual action plan
| Action | Frequency: creation / release |
|---|---|
| Getting to know you & analysis: all about your company, product, image, positioning, graphic identity and of course, your objectives. |
ANNUAL, plus updates, all year round if necessary This essential phase takes place at the start of the collaboration, but there may be updates during the year, possibly linked to major changes in your organisation, or at product level (no surcharge). These updates are essential in order to fine-tune the communication strategy. |
| Building your press communications strategy. |
ANNUAL, plus any updates needed during the year. The communication strategy might be reworked or adapted (without surcharge) if major changes take place within your organisation or at product level, or perhaps in relation to new developments on the market or in the competitive environment. |
| Creation of your press kit ( text editing & graphic design). |
Production: ANNUAL 1 press kit will be produced each year. A second one may be created, without surcharge, if there is a major event that affects your communication strategy. Release: 7 times a year. The first release will take place at the start of our collaboration. 6 other ones sent along with the press releases (as described hereafter). |
| Creation of your press releases (text editing & graphic design). |
BI-MONTHLY 6 releases a year, 1 every 2 months.The pace of issues can be adapted to reflect your news and events. |
| Impact & results: activity report |
7 activity reports per year. Each communication will be followed up by a detailed quali-quantitative impact study. |
Why Wanted?
Pen at the ready! Najoua has 20 years' experience in press relations, working with tourism offices,
hotels, airlines, DMC's and tour operators.
More than just relaying news and information, Najoua will distinguish your business with her creative, personal style that always mirrors your image.
On the graphics side... Ivan has 20 years' experience in advertising agencies. Wanted! has its own graphic design department,
creating the all-important graphic design of all your press files and releases. Because image is the first act of communication.
www.ivanjanin.com
From thought to action: analysis & strategy. This first stage is essential before any communication action.
Again,
it is based on Wanted!’s long experience in its field. What are your communication objectives? Your target? Your company’s positioning with respect
to its competitors? What image and reputation does it enjoy?
These are all questions we seek to answer, in order to deliver communications that are relevant and effective in both their tone and their graphic concept.