Comm'Intense
The COMPLETE package for intensive, year-round communications:
press relations, public relations and online reputation management.
First things first: analysis and strategy
The getting-to-know you phase: all about your company, product,
image, positioning, your graphic identity, and of course, your objectives.
Building your press communication strategy.
Targets
General public and travel trade media (print and web).
Social networks, forums, blogs and other influencers.
Travel guides (web & print).
Tools
Creation (text editing / graphic design) and circulation of
press releases
press kits
newsletters
Organisation of press trips (group or individual): partner searches, selection, invitation and follow-up of media coverage.
Events organisation: press breakfasts / lunches / cocktails.
Elaboration and management of media plans:
Wanted! will provide sound advice on the choice of medias at the best advertising rates.
On request, Wanted Création will also produce your advertising design.
Communication of influence: online communications:
online communications: online communications: web presence (social networks, blogs and forums). The web is a vital communication tool that builds reputation, and is an essential lever for anyone who wants to be seen, read about, and understood.
Other opinion-makers: they might not be journalists or tourism professionals, but people listen to them attentively. Wanted! is equally attentive in monitoring and informing these influencers,
who include embassies, consulates,
chambers of commerce, industry associations, clubs and lobbyists.
Web and print travel guides: these influencers are all too often forgotten! Wanted! maintains regular contact and good relations
with leading travel guides, making sure that our clients enjoy good visibility.
Media coverage of partnership initiatives with various tourism stakeholders: these actions might include competitions,
co-branding
or cross-promotions, and involve the media as partners, too.
Outside the circle: developing non-media and non-tourism fruitful collaborations. There are many opportunities.
Here are just a few of them: restaurants, travel bookshops, museums, galleries, gastronomic events, exhibitions and other initiatives linked to the client's destination.
These partnerships can take the form of barters or sponsoring.
Client press representation at shows, workshops and other events.
Media monitoring.
Competitor monitoring.
Crisis management.
Why Wanted!?
Pen at the ready! Najoua has 20 years' experience in press relations, working with tourism offices, hotels, airlines,
DMC's and tour operators.
More than just relaying news and information, Najoua will distinguish your business with her creative, personal style that always mirrors your image.
On the graphics side... Ivan has 20 years' experience in advertising agencies. Wanted! has its own creative department,
responsible for producing
the all-important graphic design of all your press kits and releases. Because image is the first act of communication.
www.ivanjanin.com
From thought to action: analysis & strategy. This first stage is essential before any communication action.
Again, it is based on Wanted!'s long experience in its field. What are your communication objectives? Your target? Your company's positioning with respect to its competitors? What image and reputation does it enjoy?
These are all questions we seek to answer, in order to deliver communications that are relevant and effective in both their tone and their graphic concept.
Wanted! brings you 20 years' experience in its field, as well as the privileged relations with media in French-speaking Europe
that go with it.
Added to that is a valuable asset of highly-effective databases, which are constantly revised and updated:
France
13,400 media files: offline press, online press and blogs, categorized by press category.
More than 95,000 journalist records, categorized by speciality.
Directory of freelance journalists: more than 2,800 journalists from the French written and audiovisual press.
Television: more than 2,800 broadcasts (categorized by theme), and more than 17,400 contacts in the audiovisual industry (categorized by topic).
Editorial planning: Wanted! has more than 24,000 editorial files, available 12 months in advance. This allows us to anticipate your communications
by identifying
themes with direct or indirect links to your product.
Switzerland, Belgium and Luxembourg
7,914 French-speaking journalists for Belgium and Luxembourg.
10,195 French-speaking journalists for Switzerland.
Aiming, but aiming straight
Multi-criteria selection according to press group, journalist category, department or audience profile. Our tools are highly sophisticated, and can only benefit our fully-customized approach.
All media channels are carefully selected to match the product profile and the tone of the message you want to convey.
Impact & results
Did your communication get noticed? Did the recipient take note of your message? If yes, how many times? Did he show interest in specific aspects
by clicking on certain URLs in the press release? And finally, was the information conveyed?
You'll discover the answers to all these questions and more. Each communication will be followed by a detailed study of its impact,
including the quantity and quality of coverage.